Authentic Ecotourism is:
"Responsible travel to natural areas that conserves the environment and improves the well-being of local people."

Florida SEE is dedicated to maintaining a professional code of ecotourism ethics in order to encourage an awareness and stewardship of Florida's natural and cultural heritage by:

1. Endorsing compliance with federal, state, and local laws regarding the protection of natural resources and customer safety.

2. Providing environmental education and awareness which encourage behaviors that contribute to the sustainability of Florida's natural ecosystems and resources.

3. Promoting professionalism and integrity within the ecotourism industry by providing and maintaining a certification/recognition program for ecotour providers.

Florida SEE is recognized as the leading authority on authentic ecotourism in Florida!


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Wild Florida Adventures awarded PLATINUM Level certification by the Florida Society for Ethical Ecotourism (Florida SEE)

Florida Society for Ethical Ecotourism

Gainesville, Florida (June 29, 2015) – Wild Florida Adventures, Williston, Florida, was awarded PLATINUM Level certification at the Florida Society for Ethical Ecotourism (Florida SEE) annual meeting June 26-28th in Gainesville, FL. Owned by certified Florida Master Naturalist, James “Brack” Barker, Wild Florida Adventures was presented with the highest certification level Florida SEE awards, by Certification Chairman, Pete Corradino, and Director of Operations for Everglades Day Safari.

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Tuesday, July 14, 2015

Support Florida SEE on Black Friday with Amazon Smile

This Black Friday, support Florida SEE by shopping at AmazonSmile.

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Wednesday, November 26, 2014

Brevard Zoo Certified as Authentic Ecotour Operator by Florida Society for Ethical Ecotourism

FORT MYERS, FLA. – July 23, 2014 - Brevard Zoo in Melbourne, Florida recently became the state’s eighth certified Ethical Ecotour Operator designated by Florida SEE. Florida SEE has four levels of certification – bronze, silver, gold and platinum. Brevard Zoo was certified at the gold level, having met all applicable CORE criteria and 75% - 89% of BONUS criteria on the certification checklist.

Certified Florida SEE Associate Members are recognized as

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Wednesday, July 23, 2014

Estero Bay Express - Gold Certified

Congratulations to Estero Bay Express of Fort Myers Beach, FL who became the 7th Florida SEE Certified Operator on December 16th, 2013 Estero Bay Express qualified at the GOLD level!

Operating out of the Florida Clean Marina designated Fish-Tale Marina, Estero Bay Express offers a 90-minute Dolphin Tour and a 90-minute Sunset Tour aboard the 35-foot, 30-passenger Estero Bay Express II. The Dolphin Tour covers the natural history of the inshore Atlantic Bottlenose Dolphin as well as a variety of other native flora and fauna including manatee, sharks, pelicans and more. The tour explores the Estero Bay and Ostego Bay while making its way to Mound Key Archaeological State Park for a cultural history lesson on the Calusa and the impact of the Spanish Conquistadors throughout the 1500s-1700s. The Sunset Tour dials back a bit of the natural and cultural history, allowing guests to relax and enjoy the natural surroundings

Thursday, December 26, 2013

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